An Introduction to Google Conversion Tracking

Conversion tracking involves placing a cookie on a user's computer when he/she clicks on an product ad. Then, if the user clicks on your ad and subsequently places an order on your store Google will record this as a conversion.

You can also include Tags. Tags allow you to automatically enter data that is specific to the order directly into the tracking code. Below you will find an explanation of each of the available Tags:

[ORDER_NUMBER] - The order number (id).
[ORDER_TOTAL] - The total value of the order in your default store currency.
[ORDER_NET]] - The net value of the order.
[ORDER_TAX]] - The tax value of the order.
[SHIPPING_TOTAL]] - The total shipping value of the order in your default store currency.
[SHIPPING_NET]] - The net shipping value of the order in your default store currency.
[SHIPPING_TAX]] - The shipping tax value of the order in your default store currency.
[ORDER_DISCOUNT]] - The discount value of the order in your default store currency.
[ORDER_ID]] - The internal Order ID.
[CUSTOMER_EMAIL] - The email address entered by the customer during checkout
[CURRENCY] - The currency of the order
[CUSTOMER_EMAIL] - The email address entered by the customer at checkout
[ORDER_DESTINATION_COUNTRY] - The country the customer entered at checkout
[ORDER_DESTINATION_ZIP] - The ZIP code the customer entered at checkout

If you require any tags that do not appear on the list above, please get in touch with the support team.