Products Without Unique Product Identifiers

Unique Product Identifiers (UPIs) are product codes or other values associated with an individual product. Most products have these unique codes, which are usually associated with a barcode printed on retail merchandise. Google now require that all of your products contain UPI data. You can add this UPI information to a product while editing it by using the "Advanced Details" panel.

However, some products, such as custom-made goods, do not have an associated UPI. To get around this issue, we recommend that you simply edit your products and use the "Advanced Details" panel to add an MPN code. As this is the Manufacturer's Product Number, and you are technically the manufacturer, you can enter anything you like in this field and it should be accepted by Google. The quickest way to do this would be to use the Import/Export > Export Products section to produce a spreadsheet containing all of your product data. You could then quickly edit the spreadsheet to add the MPN data, and then re-import the file via the Import/Export > Import Products section. This would allow you to update all of your products at once.

Please note that if you do not enter a UPI for any product, we will automatically use the Product Code set in the "Basic Details" panel as the product's MPN, if available.