The Search Engine Optimisation Panel

Use this section to add additional information about a product to help search engines understand the content of the page.

We recommend that you include several relevant keywords and variations in each of these fields. Keywords are words and phrases that you think your customers may search for on search engines such as Google. Search engines use this information to help determine the content of the page and it can affect your search engine rankings. Relevancy is very important, however, and you should try to ensure that any information entered here is reflected in the visible content of the page (such as in your Product Name and Description).
Editing Products: Search Engine Optimization Panel
Page Title
The Page Title will appear in the Title Bar of the browser when this product is viewed on your webstore. Recommended length: 50 - 100 characters

Keywords
Add a list of relevant keywords separated by commas (for example, "keyword1, keyword2, keyword3"). � Try to ensure that each of these keywords is also shown in the visible content of the page (such as in the Product Name and Description). Keywords will not be displayed on your webstore. Recommended length: 100 - 300 characters

Description
Enter a description of the page here. Try to ensure that each of the relevant words in the description matches or partially matches the visible content of the page (such as in the Product Name and Description). Descriptions will not be displayed on your webstore but they may be displayed on search engine results pages. Recommended length: 200 - 400 characters

You can also use this panel to set a Custom URL for your product. By default, the system will automatically assign a page URL or web address for every page on your store. For product pages, it generally looks something like this:

http://www.freewebstore.org/MyStoreName/Dummy_Product/p12345_12345.aspx

Setting a Custom URL for a product allows you to specify a unique address of your choosing for that page. This is entirely optional, but it does allow you to simplify your URLs a little, and can also be used to prevent search engines indexing duplicate content by accessing the same page from several different paths. For example, if you entered "My_Product_10" as the Custom URL, the full web address for that product would become:

http://www.freewebstore.org/MyStoreName/product/My_Product_10

Once a Custom URL has been set for a product, it remains fixed and must be manually updated if you want to alter it; updating the Product Name or any other details will not affect it.