# Facebook/Instagram Shops ### About Facebook Shops Facebook Shops allows you to sell your products via Facebook and Instagram marketplaces. #### **Design your shop to reflect your brand** Customize your collections with the products you want to showcase and use eye-catching imagery and design elements that build your brand identity. Shop setup is easy and takes just a few minutes. #### **Help people discover your products at scale** People can access your shop from your Facebook Page, Instagram profile, Instagram Shopping ads or shoppable posts and stories. #### **Meet customers where they're already browsing and shopping** Set up your shop across Facebook apps and your products will be eligible to appear in popular shopping destinations such as Facebook Shop and Instagram Shop. #### **Drive consideration and sales through conversation** Shops let customers quickly get in touch with you through Messenger, Instagram Direct and soon WhatsApp, to ask questions, get support, track deliveries and more. ### Enabling Facebook/Instagram Shops You first need to enable the **Facebook Shops** app located in the App Center in your Control Panel. The page that follows after clicking the app, includes a video at the bottom of the page on what you need to do within your Facebook account to add your feed to your Facebook account. 1. Click the **Enable App** button in the top right-hand corner of your screen. 2. Then again in the new window. 3. Click **Go to App.** 4. If you do not have a custom domain attached to your store. For help on how to do this, refer to our [**Domains help section**](https://help.freewebstore.com/marketing/domains)**.** 5. Enter your **Feed Name** (this can be anything you like) and click **Get Started.** {% hint style="info" %} Your Feed name can be absolutely anything so long as it complies with the following rules: * the name is between 5 and 50 characters * Only contains A-Z, a-z, 0-9, -, and \_ characters * No Profanity {% endhint %} Your feed will then be generated, this process can take up to 2 hours. Once it has completed generating your feed, you will see the feed located in a text field on the page. Make sure to copy this and then follow the instructions on this video