Order Conversion Tracking

A step-by-step guide with explanations detailing how to track your orders conversions from within your Freewebstore Control Panel.

Conversion tracking involves placing a cookie on a user's computer when he/she clicks on a product ad. Then, if the user clicks on your ad and subsequently places an order on your store Google will record this as a conversion.

How to Enable Order Conversion Tracking

  1. Log into your Freewebstore control panel.

  2. Go to Marketing > Google Tools > Order Conversion Tracking.

  3. Enter the script code that Google provides.

  4. Click Save.

How to Add Dynamic Content into your Order Conversion Tracking

Firstly, dynamic content is content that is gathered from the order system. For example, if you want to include the customer's email address in your conversion tracking data, you would enter [CUSTOMER_EMAIL]. When a conversion event is tracked, we'll look for tags like this and swap in the correct data.

Last updated